New products are common in consumer goods categories, but their success is never guaranteed. The businesses that introduce new consumer products lack benchmarks about what success can reasonably be expected from their new products. To benchmark new product success, this study uses thousands of...

Perceptions of private label brands (PLBs) reside in consumer memory along with national brands (NBs). When a consumer engages in a choice situation, both PLBs and NBs rely on links to retrieval cues in consumer memory to give them a chance of purchase. This study examines the underlying...

This paper uses a sample of approximately 60,000 US households to document fundamental basket size patterns across a range of retailer types (e.g. grocery stores, convenience stores, and warehouse clubs), and studies them in relation to retailer performance metrics (unit sales and dollar...