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Antecedents and consequences of consumers' attitudinal dispositions toward cause-related marketing in Egypt

Hammad, Hadeer; El-Bassiouny, Noha; Paul, Pallab; … - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 414-445

Persistent link: https://www.econbiz.de/10010458280

An exploratory investigation of the marketing practices conducted by Islamic banks in Egypt

Abou-Youssef, Mariam; Kortam, Wael; Abo Aish, Ehab; … - In: African journal of business and economic research : AJBER 7 (2012) 1/2, pp. 47-63

Persistent link: https://www.econbiz.de/10009568197

Exploring the notion of collaborative consumption in an emerging market : the use of netnography

Abutaleb, Soha; El-Bassiouny, Noha; Hamed, Sara - In: International review on public and non-profit marketing 18 (2021) 4, pp. 599-627

Persistent link: https://www.econbiz.de/10012703845

Ethics, CSR and sustainability (ECSRS) education in the Middle East and North Africa (MENA) region : conceptualization, contextualization, and empirical evidence

El-Bassiouny, Noha (ed.); El-Bassiouny, Dina (ed.); … - 2020

Persistent link: https://www.econbiz.de/10013182572

Approaching the Giving Voice to Values (GVV) pedagogy in business ethics education : the case of the business ethics course at the German University in Cairo (GUC), Egypt

El-Bassiouny, Noha; Hamed, Sara; Ammar, Nesma; Hammad, … - In: Ethics, CSR and sustainability (ECSRS) education in the …, (pp. 51-68). 2020

Persistent link: https://www.econbiz.de/10012257754

The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt

Shaban, Yosra; El-Bassiouny, Noha - In: African journal of business and economic research : AJBER 12 (2017) 1, pp. 163-204

Persistent link: https://www.econbiz.de/10011724434

Materialistic tendencies and adolescent healthy food consumption : setting the research agenda

Ammar, Nesma; El-Bassiouny, Noha; Hawash, Ronia - In: Research handbook of marketing in emerging economies, (pp. 72-88). 2017

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Evidence-based design and transformative service research for the healthcare in hospitals : setting the research agenda

Hamed, Sara; El-Bassiouny, Noha; Ternès, Anabel - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 214-229

Persistent link: https://www.econbiz.de/10011591753

Ethics, CSR and sustainability (ECSRS) education in the Middle East and North Africa (MENA) region : conceptualization, contextualization, and empirical evidence

El-Bassiouny, Noha (ed.); El-Bassiouny, Dina (ed.); … - 2020

"The Middle East and North Africa (MENA) region is undergoing significant socio-political and developmental transition. Although interest in Corporate Social Responsibility (CSR) in the region is growing, little research has addressed Corporate Social Responsibility education and its potential...

Persistent link: https://www.econbiz.de/10012203345

Hospital servicescape design for inpatient wellbeing

Hamed, Sara; El-Bassiouny, Noha; Ternès, Anabel - In: Services marketing quarterly 40 (2019) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10012179153