Sponsors increasingly shift from large professional to community-based properties, as these can deliver an engaged audience and enable sponsors to demonstrate their corporate social responsibility (CSR). This research comprises two studies and shows that community-based sponsorship may improve...

Ch.1 A Brief History of Engaged and Entrepreneurial Universities -- Section 1: The State of Play - Engaged and Entrepreneurial Universities -- Ch.2 Embedding Entrepreneurial and Engaged Universities - A Holistic View -- Ch.3 Understanding the Governance of the Engaged and Entrepreneurial...