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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
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Does relationship quality matter in e-services? : a comparison of online and offline retailing
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Sassenberg, Kai - In: Journal of retailing and consumer services 17 (2010) 2, pp. 130-142
Persistent link: https://www.econbiz.de/10003956373
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Enlisting online communicators in Web 2.0
Walsh, Gianfranco; Brach, Simon; Mitchell, Vincent-Wayne - In: E-entrepreneurship and ICT ventures : strategy, …, (pp. 137-148). 2010
Persistent link: https://www.econbiz.de/10003957216
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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
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Investigating mediators between corporate reputation and customer citizenship behaviors
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 64 (2011) 1, pp. 39-44
Persistent link: https://www.econbiz.de/10008806353
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Kundenbezogene Unternehmensreputation bei Dienstleistungsunternehmen : eine internationale Vergleichsstudie
Klinner-Möller, Nicole; Walsh, Gianfranco - In: Herausforderungen der internationalen marktorientierten …, (pp. 435-453). 2011
Persistent link: https://www.econbiz.de/10008842198
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Kinostars als Marken : eine Erweiterung des Ingredient Branding-Ansatzes
Walsh, Gianfranco; Jaschke, Matthias; Kilian, Thomas - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 3, pp. 245-266
Persistent link: https://www.econbiz.de/10003603895
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Kundenzufriedenheit und Kundenbindung als Grundlage der Zielgruppenbildung im Dienstleistungssektor
Walsh, Gianfranco; Niermann, Stefan; Klee, Alexander - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10003701317
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Consumer confusion proneness : scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 697-721
Persistent link: https://www.econbiz.de/10003558912
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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635