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Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence.
Kivetz, Ran; Simonson, Itamar - In: Journal of Consumer Research 29 (2002) 2, pp. 199-217
Persistent link: https://www.econbiz.de/10005735595
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Regarding inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 191-196
Persistent link: https://www.econbiz.de/10003770723
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Will I like a "medium" pillow? : Another look at constructed and inherent preferences
Simonson, Itamar (contributor) - 2007
Persistent link: https://www.econbiz.de/10003588811
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Trademark infringement from the buyer perspective : conceptual analysis and measurement implications
Simonson, Itamar - 2010
Persistent link: https://www.econbiz.de/10003924190
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Mission (largely) accomplished : what's next for consumer BDT-JDM researchers?
Simonson, Itamar - 2014
Persistent link: https://www.econbiz.de/10010337686
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Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
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Vices and virtues of misguided replications : the case of asymmetric dominance
Simonson, Itamar - In: Journal of marketing research : JMR 51 (2014) 4, pp. 514-519
Persistent link: https://www.econbiz.de/10010399699
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Choice based on reasons : the case of attraction and compromise effects
Simonson, Itamar - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 158-174
Persistent link: https://www.econbiz.de/10001099859
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The synthesis of preference : bridging behavioral decision research and marketing science
Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186
Persistent link: https://www.econbiz.de/10003770716