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Remedying hyperopia : the effects of self-control regret on consumer behavior
Keinan, Anat; Kivetz, Ran - In: Journal of marketing research : JMR 45 (2008) 6, pp. 676-689
Persistent link: https://www.econbiz.de/10003794439
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Motivational compatibility and choice conflict
Levav, Jonathan; Kivetz, Ran; Cho, Cecile K. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 429-442
Persistent link: https://www.econbiz.de/10008662506
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Consumer response to versioning : how brands’ production methods affect perceptions of unfairness
Gershoff, Andrew D.; Kivetz, Ran; Keinan, Anat - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10009581283
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Productivity orientation and the consumption of collectable experiences
Keinan, Anat; Kivetz, Ran - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 935-950
Persistent link: https://www.econbiz.de/10009006658
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Complicating choice
Schrift, Rom Y.; Netzer, Oded; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 308-326
Persistent link: https://www.econbiz.de/10008988445
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Scope insensitivity and the “mere token” effect
Urminsky, Oleg; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 282-295
Persistent link: https://www.econbiz.de/10008988449
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Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
Gershoff, Andrew D; Kivetz, Ran; Keinan, Anat - In: Journal of consumer research : JCR ; an … 39 (2012) 2, pp. 382-399
Persistent link: https://www.econbiz.de/10010001269
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The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Kivetz, Ran; Urminsky, Oleg; Zheng, Yuhuang - In: Journal of marketing research : JMR 43 (2006) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10006640830
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Promotion Reactance: The Role of Effort-Reward Congruity
kivetz, Ran - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 725-736
Persistent link: https://www.econbiz.de/10006644493
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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 262-268
Persistent link: https://www.econbiz.de/10006645660