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The effects of implicit firm theory on customer engagement and firm-related judgments

Leary, R. Bret; Burnham, Thomas; Montford, William - In: Journal of Consumer Marketing 38 (2021) 7, pp. 751-765

Purpose: This paper aims to introduce the implicit firm theory, distinguishing between the belief that firms can (incremental firm theory) or cannot (entity firm theory) readily change in response to marketplace demands. It is proposed and shown, that firm theory beliefs influence...

Persistent link: https://www.econbiz.de/10012639908

Changing the marketplace one behavior at a time : perceived marketplace influence and sustainable consumption

Leary, R. Bret; Vann, Richard J.; Mittelstaedt, John D.; … - In: Journal of business research : JBR 67 (2014) 9, pp. 1953-1958

Persistent link: https://www.econbiz.de/10010380101

The impact of implicit self-theories and loss salience on financial risk

Montford, William J.; Leary, R. Bret; Nagel, Duane M. - In: Journal of business research : JBR 99 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012023398

Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth

Burnham, Thomas A.; Leary, R. Bret - In: Journal of marketing theory and practice 26 (2018) 4, pp. 368-389

Persistent link: https://www.econbiz.de/10011951456

Leading the way : motivating environmental action through perceived marketplace influence

Leary, R. Bret; Vann, Richard J.; Mittelstaedt, John D. - In: Journal of business research : JBR 79 (2017), pp. 79-89

Persistent link: https://www.econbiz.de/10011745147

Denial without determination : the impact of systemic market access denial on consumer power and market engagement

Leary, R. Bret; Ridinger, Garret - In: Journal of public policy & marketing 39 (2020) 2, pp. 99-118

Persistent link: https://www.econbiz.de/10012534275

Identifying and addressing the "health halo" surrounding plant-based meat alternatives in limited-information environments

Gonzales, Gabriel E.; Berry, Christopher; Meng, Matthew D. - In: Journal of public policy & marketing 42 (2023) 3, pp. 242-261

Persistent link: https://www.econbiz.de/10014321928

Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption

Leary, R. Bret; Vann, Richard J.; Mittelstaedt, John D.; … - In: Journal of Business Research 67 (2014) 9, pp. 1953-1958

This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in...

Persistent link: https://www.econbiz.de/10010785210