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Online communities on competing platforms : evidence from game wikis
Loh, Johannes; Kretschmer, Tobias - In: Strategic management journal 44 (2023) 2, pp. 441-476
Persistent link: https://www.econbiz.de/10014299699
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Healthcare startups compete in new digital spaces : the lure of virtual specialties
Jahn, Justin; Bohnet-Joschko, Sabine - In: The journal of business strategy 45 (2024) 1, pp. 58-71
Persistent link: https://www.econbiz.de/10014468425
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Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Wang, Xuequn; Tajvidi, Mina; Lin, Xiaolin; Hajli, Nick - In: Journal of business ethics : JBE 167 (2020) 1, pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
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Strategien der Exzellenz. Wertestrategien zu den Wettbewerbsvorteilen von morgen
Glauner, Friedrich - In: CSR und strategisches Management : wie man mit …, (pp. 341-363). 2017
Persistent link: https://www.econbiz.de/10011623781
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Why leading consumer product companies develop proactive chemical management strategies
Scruggs, Caroline E.; Van Buren, Harry J. - In: Business & society 55 (2016) 5, pp. 635-675
Persistent link: https://www.econbiz.de/10011490813
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The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
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E-corporate social responsibility in socially responsible firms : the case of Spanish firms
Chaves, Rafael; Mozas, Adoración; Puentes, Raquel; … - In: The service industries journal 31 (2011) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10009298268
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How virtual corporate social responsibility dialogs generate value : a framework and propositions
Korschun, Daniel; Du, Shuili - In: Journal of business research : JBR 66 (2013) 9, pp. 1494-1504
Persistent link: https://www.econbiz.de/10009757057
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Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.; Kornum, Niels - In: Journal of business research : JBR 66 (2013) 9, pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716