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Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen; Yao, Mike Z. - In: Psychology & marketing 39 (2022) 3, pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Company-specific virtual worlds
Blowers, Paul - In: Virtual worlds and e-commerce : technologies and …, (pp. 103-126). 2011
Persistent link: https://www.econbiz.de/10008746283
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Virtuelle Welten : neue Chancen für das Marketing?
Fritz, Wolfgang; Dettmann, Jessica - 2007
Persistent link: https://www.econbiz.de/10003535873
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Virtual marketing
Mazurek, Grzegorz - In: Marketing in the cyber era : strategies and emerging trends, (pp. 16-36). 2014
Persistent link: https://www.econbiz.de/10010241438
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E-Marketing Ireland : cashing in on green dots
Halvorson, Wade; Bal, Anjali; Pitt, Leyland F.; Parent, … - In: Marketing intelligence & planning 30 (2012) 6, pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
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Augmented und Mixed Reality : für Marketing, Medien und Public Relations
Schart, Dirk; Tschanz, Nathaly - 2018 - 2., überarbeitete und erweiterte Auflage
Augmented Reality (AR) und Mixed Reality (MR) verschmelzen reale und digitale Welten zu einem interaktiven und immersiven Erlebnis. Ob Information oder Entertainment - die neuen Realitäten verändern die Art wie wir mit Content interagieren vollständig. Für Unternehmen und Agenturen ergeben...
Persistent link: https://www.econbiz.de/10011718982
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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Virtual influencers in digital marketing : innovative trend or passing fad?
Moustakas, Evangelos; Ranganathan, Chandrasekaran; … - In: Emerging human and techno-human business management …, (pp. 189-206). 2020
Persistent link: https://www.econbiz.de/10012522240
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Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de; Plangger, Kirk; Barnes, Stuart J. - In: Journal of business research : JBR 136 (2021), pp. 513-522
Persistent link: https://www.econbiz.de/10012663249