Purpose: The purpose of this paper is to investigate the relation between average ratings (viewership) and the volume and valence of electronic word of mouth (e-WOM) for early episodes of TV shows. Design/methodology/approach: Linear regression was performed in which the dependent variable is...

Purpose: Social media (e.g., e-WOM) and traditional media (e.g., media coverage) serve different roles in a firm's marketing activities and also interact with each other, which in turn affect the market outcome. In addition, how market outcome affects the two types of media in turn has not been...

The long-standing signification of car is expected to accompany a big change, which results in the concept of smart car that can not only improve traffic safety by driving and controlling themselves like robots, but also entertain passengers and support their productive activities through...

Since the prevalence of smartphones, the smartphone application (app) industry has penetrated rapidly. Such growth encourages a deeper understanding of mobile user behavior. Using contextual information, previous studies have attempted to understand when users launch different types of app...