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121
Direct and mediating effects of social media on e-commerce purchase intention : a comparative approach
Zulfiqar, Shahzeb
;
Ahmed, Fayaz
- In:
International journal of business process integration …
11
(
2022
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10013450804
Saved in:
122
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
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123
Are we there yet? : analyzing progress in the conversion funnel using the diversity of searched products
Goldstein, Anat
;
Oestreicher-Singer, Gal
;
Barzilay, Ohad
; …
- In:
MIS quarterly
46
(
2022
)
4
,
pp. 2015-2054
Persistent link: https://www.econbiz.de/10013556577
Saved in:
124
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
125
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Saved in:
126
The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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127
State of research on gamification for online consumers in SCOPUS indexed marketing journals
Dutta, Nirankush
;
Negi, Srishti
- In:
Selected Papers from the 10th International Conference …
,
(pp. 3-12)
.
2024
Persistent link: https://www.econbiz.de/10015063589
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128
Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
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129
Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010425066
Saved in:
130
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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