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Digital marketing : strategic planning & integration

Hanlon, Annmarie - 2022 - Second edition

Persistent link: https://www.econbiz.de/10012886865

The 2015 EU Digital Single Market Strategy

Savin, Andrej - 2016

This article analyses the 2015 EU Digital Single Market Strategy from the perspective of strategic compliance. Although the purpose of the Strategy is to stimulate investment and increase certainty, this article argues that this will be difficult to achieve. This is a result of three factors....

Persistent link: https://www.econbiz.de/10012982631

Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement

Schneider, Uli (ed.); Hoika, Jürgen (ed.) - 2023

PART 1: Understanding Digital Marketing in the Automotive Semiconductor Industry -- Chapter 1. Opportunities of and … Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company -- Chapter 2. Digital Customer … digital marketing approaches in the automotive electronics market -- Chapter 4. Overcoming Barriers to Digital Marketing in …

Persistent link: https://www.econbiz.de/10014289545

Omni-channel marketing strategy in the digital platform era

Cai, Ya-Jun; Choi, Tsan-Ming - In: Journal of business research : JBR 168 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014434863

Digitale Sprachvarietäten in der externen Markenkommunikation : eine empirische Untersuchung des Einflusses der Vong-Sprache auf die Markeneinstellung, Kaufabsicht und Glaubwürdigk...

Cudak, Jessica; Göttling, Janine; Siems, Florian - In: Werbung und PR im digitalen Zeitalter : Grenzen, …, (pp. 331-356). 2023

Persistent link: https://www.econbiz.de/10014435297

Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies

Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187

Persistent link: https://www.econbiz.de/10014470114

The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy

Zhang, Chen; Gong, Taisheng - In: Electronic commerce research 23 (2023) 1, pp. 257-277

Persistent link: https://www.econbiz.de/10014251649

Why Millennials As Digital Travelers Transformed Marketing Strategy in Tourism Industry

Starcevic, Sladjana; Konjikušić, Sneţana - 2021

As digital natives, millennials have led to significant shifts in the marketing approach of organizations in the … millennials and to create their profile, in order to help marketing managers in tourism to create effective marketing strategy …. Meta-analysis approach has been used, taking different published studies into account, focused on tourism and marketing …

Persistent link: https://www.econbiz.de/10014110195

The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

Persistent link: https://www.econbiz.de/10012586502

Digital transformation and its influence on changing the marketing orientation of business structures and consumer behaviour

Radzikhovska, Yuliia - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 200-209

Persistent link: https://www.econbiz.de/10012587099