Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and … purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of … Current Marketing Strategies is the first volume in the Marketing and Technology: New Horizons and Challenges series. This …

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi … recruiting domestic and international students. In this light, this contribution deliberates on contemporary integrated marketing … meaningful research in global markets. Moreover, it reports on how HEIs' marketing endeavours will be able to forge fruitful and …