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Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120

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Bornemann, Torsten - 2010 - 1. Aufl.

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Homburg, Christian; Sütterlin, Stefan - 1992

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Homburg, Christian - 1994

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Homburg, Christian - 1989

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