Dubé, Jean-Pierre (ed.); Rossi, Peter E. (ed.) - 2019
Front Cover; Handbook of the Economics of Marketing, Volume 1; Copyright; Contents; Contributors; Preface; 1 Microeconometric models of consumer demand; 1 Introduction; 2 Empirical regularities in shopping behavior: The CPG laboratory; 3 The neoclassical derivation of an empirical model of individual...