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Canvassing competitive advantage through key dimensions of business model
Chauhan, Heena; Anjani K. Singh - In: International journal of business and globalisation : IJBG 29 (2021) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10012668909
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Service, people and cutomer orientation : a capability view to CRM and sustainable competitive advantage
Bhat, Suhail Ahmad; Darzi, Mushtaq Ahmad - In: Vision : the journal of business perspective 22 (2018) 2, pp. 163-173
Persistent link: https://www.econbiz.de/10011890376
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The effect of strategic orientations factors to achieving sustainable competitive advantage
Baniata, Burhan Ali; Alryalat, Haroun - In: International journal of e-entrepreneurship and … 7 (2017) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011779298
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Building a sustainable competitive advantage of an organization : evidence from Kathmandu
Shrestha, Sudarshan - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 1, pp. 136-144
Persistent link: https://www.econbiz.de/10014493960
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Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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Kundenbindung als Kernaufgabe im Marketing : Kundenpotentiale langfristig ausschöpfen
Reinecke, Sabine - 2002 - 2., überarb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10001687881
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco; Fiore, Mariantonietta; Vrontis, Demetris - In: International journal of globalisation and small … 7 (2015) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
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Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119
Persistent link: https://www.econbiz.de/10011580387
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Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus; Romero, Jaime - In: International journal of business environment : IJBE 8 (2016) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10011663950