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Marketing of craft to retailers : understanding their buying process, supplier selection criteria and information sources used
Makhitha, KM - In: International business and economics research journal 14 (2015) 6, pp. 791-806
Persistent link: https://www.econbiz.de/10011403139
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Supplier relationship marketing practices and small retailer performance in South Africa
Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17
The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...
Persistent link: https://www.econbiz.de/10012116755
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Marketing strategies of small craft producers in South Africa : practices and challenges
Makhitha, KM - In: The journal of applied business research 32 (2016) 3, pp. 663-679
Persistent link: https://www.econbiz.de/10011500802