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Monoploy provision of tune-ins
Çelik, Levent - 2008
Persistent link: https://www.econbiz.de/10003769992
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Integrierte Geschäftsmodelle zur Bewirtschaftung personengebundener Aufmerksamkeit : das Beispiel der Daily Soap
Opitz, Christian; Hofmann, Kay H. - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 5 (2008) 4, pp. 16-25
Persistent link: https://www.econbiz.de/10003784236
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Chinese consumer readings of global and local advertising appeals
Zhou, Nan; Belk, Russel W. - 2009
Persistent link: https://www.econbiz.de/10003785585
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Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik; Kendrick, Alice - In: JMM : the international journal on media management 10 (2008) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
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Essays on Menger in the neoclassical tradition
Kjar, Scott A. - 2002
Persistent link: https://www.econbiz.de/10003779976
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2008
Persistent link: https://www.econbiz.de/10003781373
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The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia
Vrontis, Demetris; Susanti, Andriani; Papasolomou, Ioanna - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 422-432
Persistent link: https://www.econbiz.de/10003771475
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Scheduling advertising slots for television
Brusco, M. J. - In: Journal of the Operational Research Society : OR 59 (2008) 10, pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
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The interrelationships between television viewing, values and perceived well-being : a global perspective
Speck, Sandra K. Smith; Roy, Abhijit - In: Journal of international business studies : JIBS ; an … 39 (2008) 7, pp. 1197-1219
Persistent link: https://www.econbiz.de/10003771879
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An investor's perspective on the German media market
Hampson, Harry - In: Rendite ohne gesellschaftliche Dividende? : die …, (pp. 32-42). 2008
Persistent link: https://www.econbiz.de/10003774100