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Building consumer loyalty through e-shopping experiences : the mediating role of emotions
Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502704
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Living positive experiences in store : how it influences shopping experience value and satisfaction?
Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of business economics and management 18 (2017) 3, pp. 537-553
Persistent link: https://www.econbiz.de/10011721879
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Developing the marketing experience to increase shopping time : the moderating effect of visit frequency
Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Administrative Sciences : open access journal 8 (2018) 4/77, pp. 1-21
In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers' needs and desires. Knowing how to design and apply these experiences can stimulate consumer engagement and their intention to spend more time at the...
Persistent link: https://www.econbiz.de/10012125745
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Investigación de las preferencias del consumidor mediante "análisis conjunto" : importancia para el diseño de nuevos productos
Vázquez Casielles, Rodolfo - In: Información comercial española : ICE : revista de … (1990), pp. 149-163
Persistent link: https://www.econbiz.de/10001089044
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Effects of price decisions on product categories and brands
Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific journal of marketing and logistics 20 (2008) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10003728553
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Satisfaction with service recovery : perceived justice and emotional responses
Río-Lanza, Ana Belén del; Vázquez Casielles, Rodolfo; … - In: Journal of business research : JBR 62 (2009) 8, pp. 775-781
Persistent link: https://www.econbiz.de/10003861043
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The role of commtiment perceived by the consumer in service industries
Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Management research : the journal of the Iberoamerican … 7 (2008/09) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10003895795
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Consumers' characteristics and brand choice behaviour: loyalty and consumption
Vázquez Casielles, Rodolfo; Álvarez Álvarez, Begoña - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10003482567
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Las agencias de viaje virtuales : ¿cómo analizar la calidad de e-servicio y sus efectos sobre la satisfacción del cliente? : analysing the e-service quality and this effects on cus...
Vázquez Casielles, Rodolfo; Río-Lanza, Ana Belén del; … - In: Universia business review : revista trimestral de … 24 (2009), pp. 122-142
Persistent link: https://www.econbiz.de/10003907832
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Explaining customer satisfaction with complaint handling
Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: The international journal of bank marketing : IJBM 28 (2010) 2, pp. 88-112
Persistent link: https://www.econbiz.de/10008696425