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Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia; Gil-Saura, Irene; … - In: Service business 5 (2011) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010004609
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Retail brand equity: a model based on its dimensions and effects
Gil-Saura, Irene; Ruiz-Molina, Mara Eugenia; Michel, … - In: The international review of retail, distribution and … 23 (2013) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010104671
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Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation
eri, Maja; Gil-Saura, Irene; Moll-Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10010135440
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Logistics service quality and technology investment in retailing
Gil-Saura, Irene; Ruiz-Molina, María-Eugenia - In: European retail research 23 (2009) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10009924828
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Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia; Gil-Saura, Irene; … - In: International journal of sustainable economy 2 (2010) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009925420
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ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions
eri, Maja; Gil-Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 8, pp. 821-852
Persistent link: https://www.econbiz.de/10010028805
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Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David; Gil-Saura, Irene; … - In: International journal of management & enterprise … 8 (2010) 4, pp. 398-416
Persistent link: https://www.econbiz.de/10009850788
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Value, supplier dependence and long-term orientation: Outcomes for B2B commerce in the travel industry
Gil-Saura, Irene; Ruiz-Molina, Maria-Eugenia; … - In: Industrial management & data systems 111 (2011) 5, pp. 791-809
Persistent link: https://www.econbiz.de/10009133180
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The impact of IT applications on customer satisfaction: some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia; Gil-Saura, Irene; … - In: International journal of technology marketing : IJTMkt 5 (2010) 3, pp. 219-234
Persistent link: https://www.econbiz.de/10008884802
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Information and communication technology in retailing: A cross-industry comparison
Gil-Saura, Irene; Berenguer-Contrí, Gloria; … - In: Journal of retailing and consumer services 16 (2009) 3, pp. 232-239
Persistent link: https://www.econbiz.de/10008894702