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In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to...
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This paper focuses on the study of the ICT applied to the role of logistics in companies relationships, therefore a deeper analysis will be carried out on how the ICT affect the traditional chain of consequences: Service Quality - Value - Satisfaction - Loyalty. The SEM analysis is used in order...
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