The US population is changing dramatically, e.g. aging, migrating, becoming more racially diverse and overweight, etc. We examine how these major shifts affect snack consumption and, therefore, how Consumer Packaged Goods (CPG) manufacturers should adjust their business-as-usual practices. We...

My dissertation comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development.In the first essay, our focus is to develop a methodology that allows manufacturers to account for the impact of channel acceptance in new product...