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Transgenerational marketing :...
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Consumer behaviour
54
Konsumentenverhalten
53
Mexico
53
Mexiko
51
Marketing management
22
Marketingmanagement
22
India
20
Indien
20
Brand management
19
Markenführung
19
Emerging economies
14
Schwellenländer
14
customer value
14
Einzelhandel
13
Globalisierung
13
Marketing
13
Retail trade
13
Innovation
12
International competition
12
Internationaler Wettbewerb
12
Brand image
11
Globalization
11
Markenimage
11
retailing
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Customer value
10
Firm performance
10
Unternehmenserfolg
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9
Competitive advantage
8
Kundenwert
8
Sales promotion
8
Tourism industry
8
Tourismuswirtschaft
8
Wettbewerbsvorteil
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consumer behavior
8
corporate social responsibility
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Brand
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14
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English
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Rajagopal
264
Rajagopal, Amritanshu
14
Rajagopal, Ananya
14
Behl, Ramesh
13
Reyes-Mercado, Pável
8
López-Fernández, Andrée Marie
6
Atristain, Connie
4
Banks, Jerry
3
Reyes, Lucía Fernández
3
Verma, Rajeev
3
Alfaro, Gustavo T.
2
Castaño, Raquel
2
Cavazzani, Paola
2
Cstillo, Vincente
2
Mercado, Pável Reyes
2
Ortiz, Thalia
2
Rajagopal, A.
2
Sanchez, Romulo
2
Tapia, Eduardo
2
Zlatev, Vladimir
2
Castano, Raquel
1
Demaret-Carvalho, Carlos
1
Fernández Reyes, Lucía
1
Hochman
1
Karthik, M.
1
López Fernández, Andrée Marie
1
Mishra, Ram Kumar
1
Molina, Arturo
1
RAJAGOPAL
1
Rajagopal, 1957-
1
Rajagopal, Desikacharya
1
Rajagopal, Rajagopal
1
Rajagopal.
1
Sharma, Aruna
1
Zilberman
1
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
30
EconWPA
12
IGI Global
4
Published in...
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International journal of business competition and growth : IJBCG
34
Marketing Working Papers
30
International journal of leisure and tourism marketing : IJLTM
18
International journal of business innovation and research
12
International journal of business excellence
9
International journal of services and operations management
8
Springer eBook Collection
7
Journal of transnational management : the official journal of the International Management Development Association
6
Applied econometrics and international development
4
Journal of food products marketing
4
Microeconomics
4
Premier reference source
4
SpringerLink / Bücher
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Business analytics and cyber security management in organizations
3
Econometrics
3
International Trade
3
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
3
Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
3
Springer eBooks / Business and Management
3
2007 Business & Economics Society International Conference ; Vol. 2
2
Advances in business strategy and competitive advantage (ABSCA) book series
2
Applied Econometrics and International Development
2
Business issues, competition and entrepreneurship
2
Dexterity in global business : a cross-dimensional analysis
2
Economic issues
2
Estudios económicos de desarrollo internacional
2
Global Business and Economics Review
2
International Journal of Economics and Business Research
2
International journal of business environment : IJBE
2
International journal of business innovation and research : IJBIR
2
International journal of economics and business research
2
International journal of entrepreneurship and small business
2
International journal of management practice : IJMP
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
Journal of East-West business
2
Journal of international consumer marketing
2
Journal of the Operational Research Society : OR
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Latin American political, economic, and security issues
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Source
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ECONIS (ZBW)
182
RePEc
51
OLC EcoSci
38
USB Cologne (EcoSocSci)
7
Showing
31
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40
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278
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31
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
32
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
33
Editorial: Convergence of technology and pricing for competitive advantage
Rajagopal
- In:
International journal of business competition and …
1
(
2010
)
2
,
pp. 105-107
Persistent link: https://www.econbiz.de/10009727497
Saved in:
34
Editorial: changing dimensions of global competition
Rajagopal
- In:
International journal of business competition and …
1
(
2010
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009727504
Saved in:
35
Editorial: architecting destination brands in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 109-111
Persistent link: https://www.econbiz.de/10009658332
Saved in:
36
Editorial: Rethinking corporate business strategy for competitive advantage
Rajagopal
- In:
International journal of business competition and …
2
(
2012
)
4
,
pp. 291-292
Persistent link: https://www.econbiz.de/10009664945
Saved in:
37
Editorial: medical tourism needs comptitive dynamism
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012/13
)
4
,
pp. 301-302
Persistent link: https://www.econbiz.de/10010359157
Saved in:
38
Global competitiveness and cannibalization threats in the marketplace : a state-of-the-art study
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 117-143)
.
2014
Persistent link: https://www.econbiz.de/10010359873
Saved in:
39
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
40
Editorial: Empowering consumers in strategic marketing decisions
Rajagopal
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
Saved in:
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