McIntyre, Charles (ed.); Melewar, T. C. (ed.); … - 2016 - First edition.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the …Front Cover -- Multi-Channel Marketing, Branding and Retail Design -- Copyright Page -- Contents -- List of … the Role of Education -- Introduction -- Retail, Store Design, and Lifestyle - Retail 1.0, 2.0, and 3.0 -- The Gaps …