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Resource integration and co-creation : a customer journey approach

Jesus, Cátia Mendes de; Alves, Helena - In: The Routledge handbook of service research insights and …, (pp. 344-372). 2020

Persistent link: https://www.econbiz.de/10012238676

Entrepreneurial and innovative practices in public institutions : a quality of life approach

Leitão, João (ed.); Alves, Helena (ed.) - 2016

Persistent link: https://www.econbiz.de/10011546494

Value co-creation: Concept and contexts of application and study

Alves, Helena; Fernandes, Cristina I.; Raposo, Mário - In: Journal of business research : JBR 69 (2016) 5, pp. 1626-1633

Persistent link: https://www.econbiz.de/10011450440

The impact of choice factors on international students' loyalty mediated by satisfaction

Amaro, Dina Maria; Marques, Alzira Maria Ascensão; … - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 211-233

Persistent link: https://www.econbiz.de/10012129601

Social media marketing : a literature review and implications

Alves, Helena; Fernandes, Cristina I.; Raposo, Mário - In: Psychology & marketing 33 (2016) 12, pp. 1029-1038

Persistent link: https://www.econbiz.de/10011627258

Influence of internal marketing on organizational commitment : evidence from care institutions for the elderly

Alves, Helena; Roberto, Carla; Paço, Arminda M. … - In: Market : review for marketing theory and practice 27 (2015) 2, pp. 237-250

Persistent link: https://www.econbiz.de/10011608906

Main determinants of new services development in ICT firms : a theoretical approach

Mainardes, Emerson; Mattos, Carlos; Alves, Helena - In: The international journal of management science and … (2016) 21, pp. 1-14

Although there are several studies about innovation and New Services Development (NSD), investigations about innovation in ICT firms are rare, in particular identifying the attributes that generate NSD in ICT firms in a single study. Thus, the objective of this research was to identify the...

Persistent link: https://www.econbiz.de/10011563119

Corporate social responsibility and cause-related marketing in school sports events : assessing consumption decisions of external stakeholders

Ramos, Ana; Alves, Helena; Leitão, João - In: Corporate responsibility and stakeholding, (pp. 179-197). 2016

Persistent link: https://www.econbiz.de/10011567496

Drivers of innovation strategies : testing the Tidd and Bessant (2009) model

Ferreira, João J. M.; Fernandes, Cristina I.; Alves, Helena - In: Journal of business research : JBR 68 (2015) 7, pp. 1395-1403

Persistent link: https://www.econbiz.de/10011297956

Behavioural factors in young people's fruit consumption

Godinho, Joana Rita Silvestre; Alves, Helena - In: International journal of consumer studies 41 (2017) 1, pp. 104-119

Persistent link: https://www.econbiz.de/10011685495

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