Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury … skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity … impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …
