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231
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
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232
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
233
Measuring and managing
brand
love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
234
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
235
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
236
Product type and personality in
brand
relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
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237
Role of
brand
love in consumer
brand
relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
238
Experiential marketing on
brand
advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
239
Measuring the impact of branded alcohol advertising and price on
brand
versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
240
How celebrity endorsers enhance parent
brand
extendibility to low similarity
brand
extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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