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Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image
Sasmita, Jumiati; Mohd Suki, Norazah - In: International journal of retail & distribution management 43 (2015) 3, pp. 276-292
Persistent link: https://www.econbiz.de/10011300317
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Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
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The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran; Lee, Stacy H.; Kim, HaeJung; Evans, Leslie - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
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Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke; Carnevale, Marina - In: The journal of product & brand management 24 (2015) 2, pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; … - In: The journal of product & brand management 24 (2015) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10011308516