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Measuring customer-based brand equity through brand building blocks for durables
Kakati, Rinalini P.; Choudhury, Smitishikha - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 24-41
Persistent link: https://www.econbiz.de/10009772590
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Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
Becker, Kip; Nobre, Helena - In: Journal for global business advancement : JGBA 6 (2013) 3, pp. 212-225
Persistent link: https://www.econbiz.de/10009773744
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The effect of "green" messages on brand purchase and brand rejection
Wheeler, Meagan; Sharp, Anne; Nenycz-Thiel, Magda - In: Australasian marketing journal 21 (2013) 2, pp. 105-110
Persistent link: https://www.econbiz.de/10009745860
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Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng; Duclos, Rod - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
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Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag - In: Global business review 14 (2013) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
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Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter; Vambery, Robert G. - In: The journal of consumer marketing 30 (2013) 2, pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
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The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen - In: Journal of promotion management : JPM 19 (2013) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
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Creating online brand personality : the role of personal difference
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
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Exploring branding strategies of FMCG, services and durables brands : evidence from India
Mann, Nikram Jit Singh; Kaur, Mandeep - In: The journal of product & brand management 22 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009731546
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The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals
Granlund, David; Rudholm, Niklas - In: Review of industrial organization : RIO 41 (2012) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10009688210