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Assessment of service quality has been widely utilized in the service sector, especially in the banking industry. The present study aims to understand the influence of service quality on customer loyalty in Indian public sector banks. The service quality is quantified with the help of a modified...
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India. People prefer to go to an ATM for withdrawal of money rather waiting in a queue for hours at a branch. Without the …Purpose - Both branch and automated teller machine (ATM) are playing a crucial role in banking coverage expansion in … existence of a full-fledged brick-and-mortar branch, ATM also plays an important role by providing basic banking services. In …
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