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Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111

Persistent link: https://www.econbiz.de/10012289263

Customer engagement in the hotel industry : perceptions of hotel staff and guests

Järvi, Henna - In: International journal of business innovation and research 18 (2019) 1, pp. 109-127

Persistent link: https://www.econbiz.de/10011982392

Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation

Li, Yinxing; Xing, Aijing; Terui, Nobuhiko - In: Service science 15 (2023) 2, pp. 107-128

Persistent link: https://www.econbiz.de/10014293788

Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits

Schumann, Jan Hendrik; Wünderlich, Nancy V.; … - In: Journal of retailing 90 (2014) 1, pp. 111-118

Persistent link: https://www.econbiz.de/10010359932

Enhancing customers' satisfaction using loyalty rewards programs : evidence from Jordanian banks

Al-Nsour, Iyad A.; Alnsour, Ibrahim R.; Alotoum, Firas J. - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 297-305

Persistent link: https://www.econbiz.de/10012671035

Can the label "member" in a loyalty program context boost customer satisfaction?

Söderlund, Magnus - In: The international review of retail, distribution and … 29 (2019) 3, pp. 340-357

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Online shopping dynamics influencing customer : Amazon vs. Alibaba

Mishra, Saniya - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 145-151

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Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse

Müller, Steffen - 2006

Persistent link: https://www.econbiz.de/10003358623

Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs

Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10009356703