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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

Impact of after-sales service on consumer behavioural intentions

Aslam, Wajeeha; Farhat, Kashif - In: International journal of business and systems research … 14 (2020) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012168722

Adoption of Android smartphones and intention to pay for mobile internet : an empirical analysis of consumers in Pakistan

Aslam, Wajeeha; Farhat, Kashif; Ejaz, Laraib; Arif, Imtiaz - In: International journal of business innovation and … 21 (2020) 3, pp. 428-446

Persistent link: https://www.econbiz.de/10012199549

Impact of spirituality, religiosity, knowledge and attitude on green purchase intention in Pakistan

Aslam, Wajeeha; Razzaque, Owais; Arif, Imtiaz; Farhat, … - In: International journal of green economics : IJGE 16 (2022) 4, pp. 331-354

Persistent link: https://www.econbiz.de/10014312324

A forgotten tale of lurking engagement and social media-based brand communities

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd; … - In: Journal of internet commerce 22 (2023) 2, pp. 189-223

Persistent link: https://www.econbiz.de/10014288099

What matters most in achieving customer satisfaction in banking? : a study from the perspective of employee characteristics

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz; Goi, Chai Lee - In: The TQM journal : the international review of … 34 (2022) 4, pp. 627-650

Persistent link: https://www.econbiz.de/10013342916

The journey of service quality to loyalty : a gender-based multigroup analysis in car-hailing service

Aslam, Wajeeha; Arif, Imtiaz; Farhat, Kashif - In: International journal of business environment : IJBE 15 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015060978

Predicting the intention of generation M to choose family takaful and the role of halal certification

Farhat, Kashif; Aslam, Wajeeha; Sany Sanuri, Bin Mohd. … - In: Journal of Islamic Marketing 10 (2019) 3, pp. 724-742

Purpose: The purpose of this paper is to investigate the factors that influence the intention to choose family takaful in Pakistan through using theory of reasoned action (TRA) model. While family takaful is not a new financial solution in the market, the main factors that motivate customers to...

Persistent link: https://www.econbiz.de/10012075676

What matters most in achieving customer satisfaction in banking? A study from the perspective of employee characteristics

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz; Goi, Chai Lee - In: The TQM Journal 34 (2021) 4, pp. 627-650

Purpose: This study aims to identify the factors that influence customer satisfaction in the banking sector from the perspective of employee characteristics. More specifically, this study identifies the impact of employee etiquettes, employee performance, technical selling skills and...

Persistent link: https://www.econbiz.de/10012542046