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"But a champion comes out much, much later" : a sport development case study of the 1968 U.S. Olympic team

Berg, Brennan K.; Fuller, Rhema D.; Hutchinson, Michael - In: Sport management review 21 (2018) 4, pp. 430-442

Persistent link: https://www.econbiz.de/10011911366

Losing the core sport product : marketing amidst uncertainty in college athletics

Hutchinson, Michael; Havard, Cody T.; Berg, Brennan K.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 185-194

Persistent link: https://www.econbiz.de/10011635473

Political activity in escalation of commitment : sport facility funding and government decision making in the United States

Hutchinson, Michael; Berg, Brennan K.; Kellison, Timothy B. - In: Sport management review 21 (2018) 3, pp. 263-278

Persistent link: https://www.econbiz.de/10011871290

Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt

De Walt, Ash; Ballouli, Khalid; Hutchinson, Michael - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 58-64

Persistent link: https://www.econbiz.de/10009889905

Core values brand building in sport : stakeholder attitudes towards intercollegiate athlethics and university brand congruency

Hutchinson, Michael; Bennett, Gregg - In: Sport management review 15 (2012) 4, pp. 434-447

Persistent link: https://www.econbiz.de/10010029287

Walk in someone else's shoes : fan group behavior and rivalry in sport and athletic footwear brands

Havard, Cody T.; Reams, Lamar; Hutchinson, Michael - In: Review of marketing science 21 (2023) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10014364886

Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency

Hutchinson, Michael; Bennett, Gregg - In: Sport Management Review 15 (2012) 4, pp. 434-447

The purpose of this case study was to investigate stakeholder attitudes toward athletic department behavioral congruency with the stated core values of a major BCS11CoThe BCS (Bowl Championship Series) is a college football selection system in the United States designed to provide five bowl...

Persistent link: https://www.econbiz.de/10010580862

FDI and Technology Intensive Exports in India

Hutchinson, Michael; Nourzad, Farrokh - In: The IUP Journal of Applied Economics III (2004) 4, pp. 35-46

Foreign Direct Investment (FDI) has contributed in a big way in improving export competitiveness This paper examines the interaction between international national stock markets using daily data and a VAR model. The results indicate that the speed of adjustment to equilibrium after a shock is...

Persistent link: https://www.econbiz.de/10005398853

CEO network centrality and corporate social responsibility

Bouchet, Adrien; Song, Xuehu; Sun, Li - In: Social Responsibility Journal 18 (2020) 1, pp. 106-127

Purpose: This study aims to examine the impact of a chief executive officer (CEO) social network centrality on corporate social responsibility (CSR) performance. Design/methodology/approach: This study carries out a multivariate linear regression analysis on a panel data sample of 11,507...

Persistent link: https://www.econbiz.de/10012414172

Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements

Gur, Furkan Amil; Bouchet, Adrien; Walkup, Brian R.; … - In: Journal of Business & Industrial Marketing 37 (2021) 9, pp. 1762-1786

Purpose: The purpose of this study is to understand the structure and dynamics of minority equity sponsorship agreements and the motivations for organizations to go beyond traditional sponsorships by acquiring minority equity in the sponsored organization. Design/methodology/approach: This...

Persistent link: https://www.econbiz.de/10012812102