Core values brand building in sport : stakeholder attitudes towards intercollegiate athlethics and university brand congruency
Michael Hutchinson; Gregg Bennett
Year of publication: |
2012
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Authors: | Hutchinson, Michael ; Bennett, Gregg |
Published in: |
Sport management review. - Amsterdam [u.a.] : Elsevier, ISSN 1441-3523, ZDB-ID 21052578. - Vol. 15.2012, 4, p. 434-447
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