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Gamification : a cognitive-emo...
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1
Deciphering the complexity of human behaviour and decision-making : towards developing human friendly organisations
Gavalas, Antonis
- In:
International journal of management and decision making …
21
(
2022
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10013256575
Saved in:
2
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
3
Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer
neuroscience
Drugău-Constantin, Andreea
- In:
Economics, management and financial markets
13
(
2018
)
4
,
pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
Saved in:
4
Review of
neuroscience
in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
5
From the first studies of the unconscious mind to consumer
neuroscience
: a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
6
Learning in
games
: neural computations underlying strategic learning
Hsu, Ming
;
Zhu, Lusha
- In:
Recherches économiques de Louvain
78
(
2012
)
3/4
,
pp. 47-72
Persistent link: https://www.econbiz.de/10009681297
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7
Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena
;
Deshpande, Gopikrishna
;
Kim, HyeJeong
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
Saved in:
8
Commentary on Edmund Rolls: "
Emotion
and reason in human decision-making"
Solms, Mark
-
2019
In his paper
Emotion
and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls …
Persistent link: https://www.econbiz.de/10012035104
Saved in:
9
Effect of
emotion
induction on potential consumers' visual attention in beer advertisements : a
neuroscience
study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
Saved in:
10
An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke
;
Mormann, Milica
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
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