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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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Measurement of personality through modified instruments : a study of young consumers of India
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Asia-Pacific journal of management research and … 12 (2016) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10011720267
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Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
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Role of intrinsic factors in impulsive buying decision : an empirical study of young consumers
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Arab economic and business journal 12 (2017) 1, pp. 29-43
The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis [41TD$DIF]impulsive buying tendencies. After employing EFA and CFA on 630 consumers in the different parts of Jammu and Kashmir, results showed that intrinsic...
Persistent link: https://www.econbiz.de/10011820769
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Impact of social media marketing on brand experience : a study of select apparel brands on Facebook
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Vision : the journal of business perspective 22 (2018) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011920185
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Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Arab Economic and Business Journal 12 (2017) 1, pp. 29-43
The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis [41TD$DIF]impulsive buying tendencies. After employing EFA and CFA on 630 consumers in the different parts of Jammu and Kashmir, results showed that intrinsic...
Persistent link: https://www.econbiz.de/10011936894