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Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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The relationships among brand experience, brand resonance and brand loyalty in experiential marketing : evidence from smart phone in Taiwan
Shieh, Hwai-Shuh; Lai, Wei-Hsun - In: Journal of economics & management 28 (2017) 2, pp. 57-73
Persistent link: https://www.econbiz.de/10011741668
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel; Hadziahmetovic, Nereida - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
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Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
Pabla, Harleen; Soch, Harmeen - In: Journal of air transport management 107 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014322930
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Consumer experience quality : a review and extension of the sport management literature
Yoshida, Masayuki - In: Sport management review 20 (2017) 5, pp. 427-442
Persistent link: https://www.econbiz.de/10011783800
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Closing the experience gap in banking : humanising customer experience in four dimensions
Bridges, AnnMarie M.; Elkins, Brian; Gross, Kerry; Da … - In: Journal of digital banking 7 (2022) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10013502239
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The festival customer experience : a conceptual framework
Fernandes, Jovan Velroy; Krolikowska, Ewa - In: International journal of event and festival management 14 (2023) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10014319891