Similar Search Results

Effects of patriotism and celebrity endorsement in military advertising

Park, Sejin; Avery, Elizabeth Johnson - In: Journal of promotion management : JPM 22 (2016) 5, pp. 605-619

Persistent link: https://www.econbiz.de/10011631923

Building brand awareness : the role of celebrity endorsement in advertisements

Rahman, Rehenuma - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 363-384

Persistent link: https://www.econbiz.de/10011962791

The use of different endorser types in advertising : a content analysis of magazine advertisements

Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153

Persistent link: https://www.econbiz.de/10012201019

The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model

Thomas, Tijo; Johnson, Johney - In: Vision : the journal of business perspective 23 (2019) 3, pp. 275-286

Persistent link: https://www.econbiz.de/10012161657

Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility

Yoo, Jae-Woong; Jin, Young Ju - In: Journal of promotion management : JPM 21 (2015) 6, pp. 666-684

Persistent link: https://www.econbiz.de/10011433611

An integrated model of congruence and credibility in celebrity endorsement

Lee, Jung-Sook; Chang, Hua; Zhang, Lingling - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1358-1381

Persistent link: https://www.econbiz.de/10013417502

The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578

Persistent link: https://www.econbiz.de/10010462632

Are celebrities accountable for the misconduct of their fans?

Cheng, Li-Keng; Toung, Chung-Lin - In: Psychology & marketing 39 (2022) 2, pp. 402-419

Persistent link: https://www.econbiz.de/10012796114

The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention

Nhu Ty Nguyen - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 951-960

Persistent link: https://www.econbiz.de/10012692593

Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...

Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613

Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers'...

Persistent link: https://www.econbiz.de/10012655273