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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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Social media advertising : how online motivations and congruency influence perceptions of trust
Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10013177504
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When polychronicity affects salesperson performance : the effects of improvisation, role ambiguity, and sales job complexity
Carlson, Jeffrey R.; Ross, William T. - In: Industrial marketing management : the international … 107 (2022), pp. 323-336
Persistent link: https://www.econbiz.de/10014230617
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Social media advertising : How online motivations and congruency influence perceptions of trust
Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of Consumer Behaviour 21 (2021) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10012808216
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When strategic renewal does not occur : explaining the vertical integration of sales forces
Anderson, Erin; Dalsace, Frédéric; Ross, William T. - 2006
Persistent link: https://www.econbiz.de/10003740340
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Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.; Dalsace, Frédéric; Anderson, Erin - 2004
Persistent link: https://www.econbiz.de/10002115442
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How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability
Gunasti, Kunter; Ross, William T. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 823-837
Persistent link: https://www.econbiz.de/10003807429
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Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page; Mittal, Vikas; Ross, William T. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
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Buyer monitoring : a means to insure personalized service
Kwortnik, Robert J.; Lynn, W. Michael; Ross, William T. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 573-583
Persistent link: https://www.econbiz.de/10003896155
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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347