Due to the growth of the video game industry, the practice of in-game advertising, and the desirable game player demographics, then U.S. Presidential candidate Barack Obama placed early voting advertisements in a series of online sport video games during his 2008 presidential campaign. The...

As social media use by professional sport teams continues to grow, understanding who is using these outlets is crucial in order to best communicate with users. What has yet to be thoroughly examined is gender differences in usage of team Twitter feeds. By surveying fans from a variety of teams,...

The PGA Tour/Tiger Woods golf series was examined for brand and product placement and found to have 2,100 identifiable brand images, with all but one occurring in the final three years. Brands appearing most frequently included Oakley, Nike, adidas, TW Nike and Tag Heuer. By product category,...