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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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What happens after consumption? : role of autobiographical memory experience, nostalgia and evangelizing
Sivar, V. J.; Johny, B. Issac - In: International journal of business policy and economics 12 (2019) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10012429773
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In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric; Roux, Elyette; Greifeneder, Rainer - In: Journal of business research : JBR 84 (2018), pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
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Think, feel, bid : the impact of environmental conditions on the role of bidders' cognitive and affective processes in auction bidding
Hariharan, Anuja; Adam, Marc Thomas Philipp; Teubner, Timm - In: Electronic markets : the international journal on … 26 (2016) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011666905
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Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip; Dryl, Wioleta; Gil, Luciana de Araujo - In: Tourism management : research, policies, practice 83 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin; Yao, Yanbo; Ren, Lianping; Jia, Guangmei - In: Journal of travel and tourism marketing 40 (2023) 8, pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
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How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry; Wong, Christina; Yip, Joanne - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 112-133
Persistent link: https://www.econbiz.de/10009514317