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(Mis)understanding the nature of tourist experiences

Knobloch, Uli; Robertson, Kirsten; Aitken, Rob - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 5, pp. 599-608

Persistent link: https://www.econbiz.de/10010468692

A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience

Farhat, Zeineb; Chaney, Damien - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 208-220

Persistent link: https://www.econbiz.de/10014513633

Experience Effect in the Impact of Free Trial Promotions

Reza, Sadat - 2020

While the use of free-samples is extensive across industries, the effects of free-samples across individuals with varying levels of usage have yet to be systematically examined. The models discussed in the literature consider targeting only the current nonusers of a product. In this research, we...

Persistent link: https://www.econbiz.de/10012823415

The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions

Lim, Joon Soo; Lee, Jiyoung; Lim, Sung Soo - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 207-232

Persistent link: https://www.econbiz.de/10012179118

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825

Persistent link: https://www.econbiz.de/10014342168

Managerial cognition, search and strategy: essays on microfoundations

Tata, Amulya - 2017

Persistent link: https://www.econbiz.de/10011857432

The mind and heart of resonance : the role of cognition and emotions in frame effectiveness

Giorgi, Simona - In: Journal of management studies : JMS 54 (2017) 5, pp. 711-738

Persistent link: https://www.econbiz.de/10011753674

The impact of consumption vision and emotion on the tourism consumer's decision behavior

Walters, Gabrielle; Sparks, Beverley; Herington, Carmel - In: Journal of hospitality & tourism research : JHTR ; the … 36 (2012) 3, pp. 366-389

Persistent link: https://www.econbiz.de/10009578325

Wein und Tourismus : Faktoren emotionaler Konsumentenbindung

Stöckl, Albert - 2015

Persistent link: https://www.econbiz.de/10011345094

Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists

Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565

Persistent link: https://www.econbiz.de/10011517145

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