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Evolution of higher education institution websites in India : a longitudinal study

Tripathi, Rakhi - In: International journal of management concepts and … 13 (2020) 4, pp. 319-331

Persistent link: https://www.econbiz.de/10012514633

The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction

Mohseni, Mohammad Zia; Titkanloo, Saeed Jafari - In: International journal of internet marketing and … 16 (2022) 3, pp. 271-296

Persistent link: https://www.econbiz.de/10013256309

Influences of social media marketing tools towards online purchases : nuances from undergraduate students in Nigeria public universities

Wali, Andy Fred; Cyprian, Jackson; Nkpurukwe, Obabuike Ikeni - In: Paradigm : the journal of Institute of Management Technology 24 (2020) 2, pp. 239-253

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Insights into user engagement on social media : case study of a higher education institution

Bonilla Quijada, María del Rocío; Perea, Eva; Olmo, … - In: Journal of marketing for higher education 30 (2020) 1, pp. 145-160

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Teach students to communicate a brand story with transmedia storytelling

Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101

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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education

Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209

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Evaluation of social media channel preference for student engagement improvement in universities using entropy and TOPSIS method

Meyliana; Hidayanto, Achmad Nizar; Budiardjo, Eko Kuswardono - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1676-1697

Purpose: To analyze students' social media preference in order to improve student engagement with university by …. This questionnaire was distributed to 58 universities in Jakarta (Indonesia's capital). The questionnaire result was … comprehensiveness of the information. On the other hand regarding service quality, the system availability will help students in their …

Persistent link: https://www.econbiz.de/10011916057

Use of pinterest to promote teacher-student relationships in a higher education computer information systems course

Amer, Beverly; Amer, T. S. - In: Journal of the Academy of Business Education : JABE 19 (2018), pp. 132-141

Persistent link: https://www.econbiz.de/10011877009

Students as valuable customers : integrating a social media marketing platform into customer relationship management capabilities for marketing higher education services

Wali, Andy Fred; Andy-Wali, Hope Adanne - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 1-16

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What affects the level of social networking site daily usage? : an empirical analysis of Greek university students

Antoniadis, Ioannis; Saprikis, Vaggelis; Koukoulis, Ioannis - In: International journal of e-business research : an … 16 (2020) 1, pp. 47-59

Persistent link: https://www.econbiz.de/10012212760