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The Aggregated Extremes Effect : Not All Routes to “Balanced” Bundles are Equally Appealing
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of Consumer Psychology 30 (2019) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10012083063
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Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
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Vice-virtue bundles
Liu, Peggy J.; Haws, Kelly L.; Lamberton, Cait; … - In: Management science : journal of the Institute for … 61 (2015) 1, pp. 204-228
Persistent link: https://www.econbiz.de/10010496048
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Examining eating : bridging the gap between "lab eating" and "free-living eating"
Haws, Kelly L.; Liu, Peggy J.; McFerran, Brent; … - 2022
Persistent link: https://www.econbiz.de/10013191277
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Cutting calories: the preference for lower caloric density versus smaller quantities among restrained and unrestrained eaters
Liu, Peggy J.; Haws, Kelly L. - In: Journal of marketing research 57 (2020) 5, pp. 948-955
Persistent link: https://www.econbiz.de/10012271992
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Mindful matching : ordinal versus nominal attributes
Liu, Peggy J.; McFerran, Brent; Haws, Kelly L. - In: Journal of marketing research 57 (2020) 1, pp. 134-155
Persistent link: https://www.econbiz.de/10012177937
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The primacy of "what" over "how much" : how type and quantity shape healthiness perceptions of food portions
Liu, Peggy J.; Haws, Kelly L.; Scherr, Karen; Redden, … - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3353-3381
Persistent link: https://www.econbiz.de/10012039997
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Exploring the relationship between varieties of variety and weight loss : when more variety can help people lose weight
Haws, Kelly L.; Liu, Peggy J.; Redden, Joseph P.; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 619-635
Persistent link: https://www.econbiz.de/10011743736
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A framework for aligning REAL food public policy with consumers' multiple eating motivations
Liu, Peggy J.; Haws, Kelly L. - In: Journal of public policy & marketing 42 (2023) 4, pp. 343-347
Persistent link: https://www.econbiz.de/10014381432
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The influence of consumer concern about global climate change on framing effects for environmental sustainability messages
Newman, Christopher L; Howlett, Elizabeth; Burton, Scot; … - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 511-529
Persistent link: https://www.econbiz.de/10010010198