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Special issue on leveraged marketing communications
Yoon, Sukki (ed.); Choi, Yung Kyun (ed.) - 2020
Persistent link: https://www.econbiz.de/10012260260
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Social and environmental issues in advertising
Yoon, Sukki (ed.); Oh, Sangdo (ed.) - 2017
Persistent link: https://www.econbiz.de/10011573383
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Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: Social and environmental issues in advertising, (pp. 93-105). 2017
Persistent link: https://www.econbiz.de/10011591385
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Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray; Baek, Tae Hyun; Yoon, Sukki; Kim, Yeonshin - In: Journal of retailing and consumer services 51 (2019), pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
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How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Stafford, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun; Kim, Yeonshin - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane; Ryan, Chad; Yoon, Sukki - In: International journal of electronic marketing and … 9 (2018) 3, pp. 207-229
Persistent link: https://www.econbiz.de/10011925504
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Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun; Yoo, Chan Yun; Yoon, Sukki - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
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Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
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Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy; Seo, Yuri; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising 48 (2019) 5, pp. 495-511
Persistent link: https://www.econbiz.de/10012201497