Purpose: The discount image associated with odd-ending prices has led to its extensive use by retailers. The purpose of this study is to assess the impacts and applications of nine-ending vs round-ending prices on the purchase of green and non-green products at different price levels and under...

Uttar Pradesh, the most populous state of India, had plunged into a crisis due to deteriorating electricity supply and worsening law and order situation. The reason behind it was agitation by employees of Uttar Pradesh State Electricity Board (UPSEB) against the power sector reforms undertaken...

Purpose: The purpose of this paper is to explore green packaging from the process dimension. Specifically, it focuses on understanding the behavior of costs associated with installing green packaging infrastructure. Design/methodology/approach: The study used system dynamics to design the...

Purpose: The primary objective of this endeavour is to form a retrospective overview of the International Marketing Review (IMR) and map its way forward. Design/methodology/approach: A range of bibliometric techniques has been employed to analyse the performance of IMR and its stakeholders, map...