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Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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What did you do to my brand? : the moderating effect of brand nostalgia on consumer reponses to changes in a brand
Shields, Alison B.; Johnson, Jennifer Wiggins - In: Psychology & marketing 33 (2016) 9, pp. 713-728
Persistent link: https://www.econbiz.de/10011560123
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Childhood brand nostalgia : a new conceptualization and scale development
Shields, Alison B.; Johnson, Jennifer Wiggins - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 359-369
Persistent link: https://www.econbiz.de/10011570926
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Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club
Humphrey, William F. <Jr.>; Laverie, Debra A.; Shields, … - In: Exploring the rise of fandom in contemporary consumer …, (pp. 126-146). 2018
Persistent link: https://www.econbiz.de/10011764841