Similar Search Results

Immersive advertising through co-creation : lessons from the visitor economy : how to enhance experiential competitiveness with an "attract, convert, and delight" strategy

Leung, Xi Y.; Buhalis, Dimitrios; Viglia, Giampaolo - In: Journal of advertising research 64 (2024) 3, pp. 319-334

Persistent link: https://www.econbiz.de/10015071679

How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing

Wang, Buduo; Scheinbaum, Angeline Close; Li, Siyan; … - In: Journal of advertising 52 (2023) 1, pp. 133-144

Persistent link: https://www.econbiz.de/10014233774

Do experiential destination attributes create emotional arousal and memory? : a comparative research approach

Şahin, lker; Özlem Güzel, Fatima - In: Journal of hospitality marketing & management 29 (2020) 8, pp. 956-986

Persistent link: https://www.econbiz.de/10012384384

Experiential brand deployment : improving tourism brand evaluations

Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559

Persistent link: https://www.econbiz.de/10011701718

Strategic marketing in tourism services

Tsiotsou, Rodoula H. (ed.) - 2012

Persistent link: https://www.econbiz.de/10013550506

Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations

Skandalis, Alexandros; Banister, Emma; Byrom, John - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 357-370

Persistent link: https://www.econbiz.de/10014582227

Handbook of experience science : tourism, hospitality, and leisure

Chen, Joseph (ed.); Prebensen, Nina K. (ed.); … - 2024 - First edition

applied to tourism, hospitality and leisure. Chapters analyse the progress of recent research ventures, exploring fascinating … case studies to further illustrate important concepts such as virtual tourism and slow tourism. Both the important … students researching tourism, hospitality and leisure, international business and innovation. It will additionally be …

Persistent link: https://www.econbiz.de/10014466829

Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...

Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089

Persistent link: https://www.econbiz.de/10011405195

Customer experience and engagement in tourism destinations : the experiential marketing perspective

Rather, Raouf Ahmad - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10012289255

(Mis)understanding the nature of tourist experiences

Knobloch, Uli; Robertson, Kirsten; Aitken, Rob - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 5, pp. 599-608

Persistent link: https://www.econbiz.de/10010468692

1
2
3
4
5
6
7
8
9
10
Next
Last