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Anthropomorphism
103
Concept of man
88
Menschenbild
88
Consumer behaviour
77
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77
anthropomorphism
61
Artificial intelligence
33
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27
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27
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27
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27
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27
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23
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21
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17
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16
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artificial intelligence
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Kim, Sara
5
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4
Back, Camila
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Baek, Tae Hyun
3
Benlian, Alexander
3
Chen, Rocky Peng
3
Conrad, Christian A.
3
Cui, Yuanyuan
3
McGill, Ann L.
3
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Scott, Maura L.
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Spann, Martin
3
Thaichon, Park
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Doorn, Jenny van
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Fan, Alei
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Guo, Rongxing
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Journal of business research : JBR
18
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12
Journal of retailing and consumer services
8
International journal of hospitality management
6
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6
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
Journal of the Academy of Marketing Science
5
Technological forecasting & social change : an international journal
5
European journal of marketing
4
International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of hospitality marketing & management
4
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
3
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Management-Reihe Corporate Social Responsibility
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Strong brands, strong relationships
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Architecting the Internet of Things
1
Argumente und Materialien zum Zeitgeschehen : AMZ
1
Artificial intelligence in marketing
1
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ECONIS (ZBW)
241
EconStor
5
RePEc
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BASE
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USB Cologne (EcoSocSci)
1
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61
Culture-Bound versus Culture-Free : zum Einfluss von Kultur auf praktizierte Führungsstile am Beispiel deutscher und arabischer Manager
Mehanna, Ziad
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011842115
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62
Morphing
anthropomorphism
: an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
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63
Minions for the rich? : financial status changes how consumers see products with anthropomorphic features
Kim, Hye-Young
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 429-450
Persistent link: https://www.econbiz.de/10011900581
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64
Mom I want it : impact of
anthropomorphism
on pester power among children
Vandana
;
Kumar, Vinod
- In:
International journal of business innovation and research
16
(
2018
)
2
,
pp. 168-185
Persistent link: https://www.econbiz.de/10011955871
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65
Mit Sinn zum nachhaltigen Erfolg : Anleitung zur werte- und wertorientierten Führung
Pircher-Friedrich, Anna Maria
-
2019
-
4., neu bearbeitete Auflage
Persistent link: https://www.econbiz.de/10011957259
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66
Die beseelte Organisation und ihr Geist : Unternehmensführung und Potzenzialerschließung mit Management-Aufstellungen
Riechers, Alexander N.
;
Ress, Radim
-
2019
Persistent link: https://www.econbiz.de/10011966554
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67
When pain is pleasure : identifying consumer psychopaths
Karampournioti, Evmorfia
;
Hennigs, Nadine
;
Wiedmann, …
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 268-282
Persistent link: https://www.econbiz.de/10011970150
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68
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
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The sovereign consumer : a new intellectual history of neoliberalism
Olsen, Niklas
-
2019
Persistent link: https://www.econbiz.de/10011928461
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70
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
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pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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