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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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Explaiing industrial importers' commitment from an emerging market perspective : theoretical and managerial insights
Saleh, M. Abu; Ali M. Yunus; Andaleeb, Syed S. - In: The journal of business & industrial marketing 29 (2014) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10010252760
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Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi; Casidy, Riza; Mohan, Mayoor - In: The journal of business & industrial marketing 38 (2023) 4, pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
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Satisfaction as a mediator between quality metrics in manufacturer-supplier relationships
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: International journal of business excellence 7 (2014) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011482011
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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - 2020
Persistent link: https://www.econbiz.de/10012266380
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Empirical analysis of the key factors that can contribute to university-industry cooperational success from a relationship marketing approach
Rosendo-Rios, Veronica; Ghauri, Pervez N.; Zhang, Yingying - In: European journal of international management : EJIM 10 (2016) 6, pp. 647-677
Persistent link: https://www.econbiz.de/10011674153
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"Antecedents" and "postcedents" in relation to satisfaction in Norwegian business relationships
Mysen, Tore; Svensson, Göran; Rindell, Anne; … - In: International journal of procurement management 8 (2015) 5, pp. 627-642
Persistent link: https://www.econbiz.de/10011593580
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From value generating to partnership creating: highlighting the business-to-business information sharing service
Tai, Yi-Ming; Ku, Yi-Cheng - In: International journal of integrated supply management : … 11 (2017) 2/3, pp. 217-235
Persistent link: https://www.econbiz.de/10011846497
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Relationship marketing and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi; Kutu-Adu, Solomon G.; Caesar, … - In: Journal of relationship marketing : innovations and … 18 (2019) 2, pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
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Toward a theoretical framework of relationship marketing in the business context
Ahmmed, Kawsar; Islam, Shahidul; Nor Azila Mohd Noor; … - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 209-226
Persistent link: https://www.econbiz.de/10012160306